Get to Know Ben Foor

For as long as I can remember, I often found myself in a position where people naturally felt comfortable opening up to me. The listener, the helper, with a knack for reading people — understanding what drives them, where they feel stuck, and how to help them move forward. That instinct has shaped everything I do.

I’m not here for transactional finance. I came here for something different. I’m here to transform the way people relate to money, build direction, confidence, and a life that reflects what truly matters. I’ve seen firsthand how families can be left behind when financial tools are misused or misunderstood. My calling as a financial advisor is to stand where purpose meets people. Bring understanding and peace to an area of people’s lives that often feels uncertain. I want to turn what once felt out of reach into something people can actually live out and enjoy.

Before joining Verde Capital Management, I spent five years at Jackson National as an internal wholesaler. I collaborated with hundreds of financial advisors across the West Coast and saw both sides of the industry. What struck me was the gap: Advisors who put clients first, and those who didn’t take the time to fully dive into their clients’ lives. The right strategies were out there, but too often they weren’t applied in ways that truly served families. When that happened, who were the ones that felt the wave of this disconnect? Clients. Clients carried the consequences of products that were simply a poor-fit to the plan and it added unnecessary confusion.

That realization became my turning point. Part of that fire comes from my own story. Growing up in a home that worked hard, but overlooked the power and peace of holistic financial planning. This shaped my conviction that households deserve advice rooted in integrity and clarity. I wanted to be the person sitting at the table with families, helping them avoid those pitfalls. Supporting individuals to bring understanding and assurance to their financial lives isn’t just my job, it’s personal.

That’s why I became an advisor with Verde Capital Management. I found a place where I can be on the same side of the table as clients, listen to their stories, help them understand their plan, and make sure the advice fits their life. Simplify complex financial decisions, align their money with their values, and live with a clear sense of direction.

I’m a Michigan native, raised in Rochester Hills and a proud Michigan State University graduate. After seven years living in the South, I’m excited to bring that experience to make an impact on individuals and families across The Mitten. My wife, Emily, and I live in Northville with our Rottweiler, Hazel. When I’m not meeting with clients, you’ll find me playing all kinds of games, from board games to outdoor sports, exploring Michigan’s outdoors, and supporting Detroit’s sports teams. I’m a lover of music, good movies, and any opportunity to share my time with my family, friends, and community.